What is the PUGAI Company Strength Score?

The PUGAI Company Strength Score is a 100-point system that ranks electricians based on public trust indicators like reviews, trade certifications, team transparency, and online presence. It's the UK's first comprehensive scoring methodology for electrical contractors.

How does PUGAI score electricians?

Electricians are scored across seven categories: customer reviews (25 points), accreditations (20 points), team transparency (15 points), website quality (15 points), social media engagement (10 points), service coverage (10 points), and community support (5 points). Each category is weighted based on importance to customer trust.

What makes a good PUGAI score?

PUGAI scores are color-coded: 85-100 (green badge) = exceptional quality with full accreditations and excellent reviews; 75-84 (blue badge) = strong, well-established companies; 65-74 (yellow badge) = good, reliable service; 50-64 (orange badge) = developing companies; 0-49 (red badge) = limited verifiable information.

How often are PUGAI scores updated?

PUGAI scores are recalculated monthly based on updated public data including new customer reviews, certification renewals, website changes, and social media activity. Companies can improve their ranking by enhancing any scored category.

Why do some electricians have low PUGAI scores?

Low PUGAI scores (red badges, 0-49 points) indicate insufficient public information for verification. This typically means missing trade certifications, few customer reviews, limited online presence, or unclear business transparency. It doesn't necessarily reflect service quality, but suggests customers should verify credentials independently.

What's the difference between PUGAI badges?

Green badges (85-100) indicate exceptional companies with excellent reviews and full accreditations. Blue badges (75-84) show strong, established companies. Yellow badges (65-74) represent good, reliable service. Orange badges (50-64) indicate developing companies. Red badges (0-49) mean limited verifiable information is available.

How can electricians improve their PUGAI score?

Electricians can improve their PUGAI score by: obtaining NICEIC or NAPIT certification (+10 points), encouraging customer reviews on Google and Checkatrade (+25 points max), creating professional websites with clear contact information (+15 points), maintaining active social media presence (+10 points), and offering community discounts for NHS, military, or OAP customers (+5 points).

Are PUGAI scores the same as Google reviews?

No. Google reviews are just one component (25% of total score) in PUGAI's comprehensive methodology. PUGAI also evaluates trade certifications, business transparency, professional website quality, social media engagement, emergency service availability, and community support. This provides a more complete picture of company reliability than reviews alone.

Why was PUGAI scoring methodology created?

PUGAI was created because no comprehensive ranking system existed for UK electricians. Traditional directories simply list companies without quality assessment. PUGAI fills this gap by providing transparent, data-driven rankings based on verifiable public information, helping customers make informed decisions about electrical contractors.

Is PUGAI scoring independent and unbiased?

Yes. PUGAI scores are based entirely on publicly verifiable data: customer reviews, government certification registries, Companies House records, and observable online presence. Companies cannot pay to improve their scores. All scoring criteria are transparent and consistently applied across all electrical contractors.

What score should I look for when choosing an electrician?

For peace of mind, choose electricians with PUGAI scores of 75+ (blue or green badges). These companies have verified NICEIC/NAPIT certifications, good customer reviews, and professional operations. Scores below 50 (red badges) require extra due diligence as limited public information is available for verification.

How does PUGAI verify electrician information?

PUGAI verifies information through official sources: NICEIC and NAPIT member directories for certifications, Companies House for business registration, Google and Checkatrade for customer reviews, and direct website analysis for contact information and service details. All data points are cross-referenced for accuracy.

What makes PUGAI different from other electrician directories?

PUGAI is the first directory to provide transparent, scored rankings of electricians. Unlike basic listing sites, PUGAI evaluates and ranks companies based on 7 objective criteria. Unlike paid advertising platforms, PUGAI rankings are based solely on merit and cannot be influenced by payment. This gives customers unbiased quality assessments.

How We Score Electricians: PUGAI Company Strength Methodology

The PUGAI Company Strength Score ranks electricians out of 100 based on publicly verifiable data: reviews, certifications, transparency, professionalism, and community support.

Why PUGAI Scoring Was Created

Before PUGAI, no comprehensive ranking system existed for UK electricians. Traditional directories simply list companies without quality assessment. Paid advertising platforms prioritize revenue over merit.

PUGAI fills this gap by providing the UK's first transparent, data-driven ranking system for electrical contractors. Our methodology evaluates companies based solely on verifiable public information, giving customers unbiased quality assessments they can trust.

Scoring Categories

1. Customer Reviews (25 Points)

• Google review volume: 10 pts
• Google rating (4.6+): 5 pts
• Other platforms (MyBuilder, Checkatrade, etc.): 5 pts
• Responds to negative reviews: 5 pts

2. Accreditations & Memberships (20 Points)

• NICEIC or NAPIT: 10 pts
• Other (TrustMark, CHAS, Constructionline): 5 pts
• Verifiable in public registry: 5 pts

3. Transparency & Team (15 Points)

• Named founder or director: 5 pts
• Photos or team bios: 5 pts
• Matching LinkedIn profile: 5 pts

4. Online Presence (15 Points)

• Secure, branded website: 5 pts
• Clear services & contact pages: 5 pts
• Branded (non-Gmail) email: 5 pts

5. Social Media Engagement (10 Points)

• Active business pages: 4 pts
• Recent posts (last 60 days): 3 pts
• Real engagement: 3 pts

6. Communication & Coverage (10 Points)

• Emergency/24H service: 4 pts
• Service area clarity: 3 pts
• Direct phone/email listed: 3 pts

7. Community Support (5 Points)

• Public discounts (NHS, OAP, etc.): 3 pts
• Sponsorship or local support: 2 pts

Score Summary

Category	Points
Customer Reviews	25
Accreditations	20
Transparency & Team	15
Online Presence	15
Social Media	10
Communication & Coverage	10
Community Support	5
Total	100

PUGAI Score Ranking System

Companies receive color-coded badges based on their overall PUGAI Score to help customers quickly identify quality levels.

85-100

Exceptional

Outstanding companies with excellent reviews, full accreditations, complete transparency, and strong community support.

75-84

Strong

Well-established companies with good reviews, proper certifications, and professional online presence.

65-74

Good

Reliable companies with basic certifications and positive customer feedback, but room for improvement.

50-64

Developing

Companies meeting basic standards but lacking in multiple areas such as reviews, certifications, or transparency.

0-49

Limited Information

Companies with insufficient public information for verification. Customer discretion advised.

Example Company

PUGAI Score: 88/100

This badge appears on all company listings to help customers quickly assess quality and reliability.

How Rankings Are Applied

• Companies are automatically ranked highest to lowest score
• Badge colors match the score ranges above
• Scores are recalculated monthly based on updated public data
• Companies can improve their ranking by enhancing any scored category

See This Methodology in Action

View how we've applied this scoring system to rank the top 5 EICR electricians in Brentwood.

View EICR Rankings →